Of the box office articles written this weekend, and the upcoming articles which will confirm the box office receipts on Monday, some will have a negative slant in reporting about the box office for Steve Jobs. Some will write in a tone for click bait schadenfreude by acting as though Steve Jobs is your run of the mill commercial release instead of the arthouse fare that it truly is. With box office estimates for Steve Jobs to earn just shy of $8 million in its first wide release weekend in the US, in total, it will have earned just over $10.1 million. This film has legs and with overseas box office, and excellent critical reviews, it will do fine.
The Hollywood Reporter puts things into perspective:
In the U.S., Steve Jobs was expected to generate as much interest among adults as Bridge of Spies, considering the attention surrounding Boyle's biopic, starring Michael Fassbender as the legendary and controversial Apple co-founder. But the Universal film had to settle for a seventh-place finish after grossing $7.3 million from 2,493 theaters.
Those backing Steve Jobs had wanted to land somewhere in the teens, but are counting on a long run throughout awards season (an A- CinemaScore should help word of mouth). Jobs is pulling in strong numbers in core cities including New York and Los Angeles, meaning it is playing more like an arthouse title than a commercial release. Aaron Sorkin wrote the adapted script for the film, also starring Kate Winslet, Seth Rogen and Jeff Daniels.
Two weekends ago, the $30 million movie scored the top location average of the year to date when opening in New York and Los Angeles. Last weekend, it did solid business when expanding into a total of 60 theaters. Through Sunday, Steve Jobs' domestic total is $10 million.
Update 10:30pm EST: As on spot as usual, IndieWire's Anne Thompson remarks on how the performance of Steve Jobs this weekend won't affect its Oscar contention. An excellent film is an excellent film period, regardless of 'wide release' box office.
"Steve Jobs" Falls Way Short (Hint: The Adult Audience Isn't Infinite)