Wednesday, October 28, 2015

The Misappropriated Usage of the Term 'Flop'

Say 'flop' to my face one more time bitch!
With some of the silly 'flop' chatter going about on social media, I deem it all bullshit! So it motivated me to search for an article that would appropriately define the term 'flop' and present some films that have a general 'it flopped' consensus, to compare their scenarios. I found this November 2013 article, How Would You Define a Film a Flop?, written by Brad Lee, and I found great value in what he wrote. He focused on big budget commercial films like John Carter and The Lone Ranger (two films that were considered flops, but which I greatly enjoyed. I loved John Carter). He made a lot of sense, and that very sense is sorely lacking in most of the articles and comments posted on social media since this weekend about Steve Jobs. Again, there are quite a few articles out there that are smartly written, but the others are bathing in a pathetic glee by putting their non-credentialed 'flop' stamp on a film that doesn't deserve that reputation sullying branding.

I believe that when mainstream media get on a large enough bandwagon and shout in unison that a film flopped, it does tarnish, if just slightly, a film's cred in luring audiences to go see it. It's almost akin to an orchestrated bullying tactic employed to discredit a film that has sincere Oscar hopes. Thankfully, Steve Jobs has an important A- Cinemascore, and an 85% Rotten Tomatoes. As the sensible film reviewers/bloggers/critics have mentioned, Steve Jobs is a prestige film, it's not its fault that it doesn't appeal to the lowest common denominator movie going patron. Perhaps Universal should have released the film to just 1,000 screens. Anyone who really wanted to see the film, would have driven to see it (like I did two weeks ago). And as nomination time comes around, expand it to a few more theaters. But just because Steve Jobs fell short of its US box office target, should not reflect on the quality of this excellent film. Keep in mind that box office earned in the US is not the holy grail to measure the true success of a film. Steve Jobs will open over the next couple of months throughout Europe, and don't forget about China/Japan. The film will earn back its production and marketing costs - just not on US receipts alone, and that's OK, considering the state of mind of most Americans.

In Brad Lee's article, here are a few excellent points he made:

I mean seriously, answer this question I have been asking myself for a long time now. How is it that films like Transformers: Rise of the Fallen, the Twilight Saga or Jack and Jill seemingly can get you into the seats but an actual fun movie like John Carter or Pacific Rim that is not retarded and outdated toilet humor is unworthy of your attention? Well, in America, anyway…

And here he goes with calling out the over inflated importance of the American market. Hey America, we aren't that smart!

The mentality is that the American market is the be all and end all to a movie’s success, regardless of any and all critical acclaim or derision.  Okay, so in that case, Grown Ups 2 and Movie 43 should be held in much higher esteem than say, Citizen Kane, The Wizard of Oz, Blade Runner or Fight Club. Or don’t forget that other flop that is currently sitting atop the IMDB list of greatest ever films: The Shawshank Redemption.

People, you need to understand this: Critics, news agencies (those bitches at Variety, for instance) and bloggers always have agendas*. Hello! (get it? see Steve Jobs)

It is also time for you, the cinema going public, to stop listening to critics who obviously have an agenda nowadays (Newscorp anyone? They are never going to promote a rival company’s film with an unbiased opinion) to make sure certain films “flop” regardless of how good the finished product is. Don’t just follow like mindless sheep on the way to the abattoir and jump on the hate bandwagon because the powers that be tell you to.
Make up your own mind and if you do enjoy a film: shout it from the rooftops. Don’t let misguided and biased media sway you from your opinion. I thought John Carter and The Lone Ranger were both fabulous movies that a lot of families missed out on purely because of the negative rhetoric. 

I love Steve Jobs and I love Michael Fassbender's performance and I'm shouting from the rooftops, the Fassinating Fassbender social media channels, and Twitter, my support for this film! Oh, and go watch John Carter, it was excellent!

*even I have an agenda, duh!


Snootiegirl said...

I don't like to read reviews because I almost always disagree with them. I prefer to make up my own mind, thank you.

Simone Cromer said...

I avoid most reviews of movies I want to see. I read positive or ones with constructive criticism from a few favorite reviewers/publications. Everyone else is just adding their two cents that I didn't ask for. Ultimately, I make up my own mind and go see a film. Needless to say, I don't give much credence to random 'First!' Twitter reviews.

Stephanie Czekalski said...

I think that people don't not go see the movie because it doesn't show the standarts that attract large audiences : love, violence, fantastique, alien, sex or other laser sabre..
Maybe Steve Jobs is ;)

I can not wait to see this film because I trust your judgment and the talent of Michael ... I just have to wait for January.

PS : I loved John Carter too :)))))

Martha said...

I don't think that anyone expected this movie to break records. Many movies don't do well at the box office because people are not interested in seeing dramas like this one that is only "talking". As I stated last week my friend that went with me was nodding off. People want to see explosions, car chases, special effects, gore. In other words something that can remove them from their mundane life.

Let's face it here in the U. S. we do not take enough time to relax. Most people here have not had a two week break from the day to day in years. I myself did not do that till this year. I spent 18 days out of the country. I didn't realize till I got back how much in need I was to be away from my job mainly but also my normal environment. I was awesome!

Is it any wonder people here want to just escape to a fantasy world. Not everyone can watch dramas like Steve Jobs or movies whose subject matter is dark or depressing. I think that people that eventually see Steve Jobs are going recognize the quality movie that it is. They are going to really enjoy Michael's performance.

For most people $$$$ means success (not just in movies) never mind that is has a stupid plot, dialogue and acting. For me at least success is measured by the quality.

I however had no desire to see John Carter or The Lone Ranger. I did see that Cameron movie with the blue people. I don't know why people flocked to see that because it was a recycled story that relied heavily on computers. Don't get me wrong I don't mind CGI but at least have a great script. I will however go see Star Wars. Am ecmxcited to see that.